Over the last 10 weeks, our group has been studying the radio station, WPST (94.5). WPST, coined as "#1 for Variety Music," is stationed nearby in Princeton and is owned by Nassau Broadcasting Partners. After close evaluation and observation of WPST along with an interview conducted with one of their interns and surveys with college students, we have learned a lot of things about the station. In our paper, we have gathered the history of WPST and Nassau Broadcasting Partners, clearly defined Nassau Broadcasting's mission statement (since WPST doesn't have one), devised a summary of WPST's PR plan and what we would contribute to it. We would contribute a list of recommendations/tactics that we would use to improve WPST and would benefit their company greatly. The three recommendations that we have devised for WPST include updating and maintaining their social media networks (Facebook, Twitter and mobile access) more effectively, appealing to a larger demographic and advertising their events more effectively and our strong suggestion of WPST obtaining a PR team.
Final Paper
Bibliography
Power Point Presentation
Appendix i: WPST Website
Appendix ii: WPST Twitter
Appendix iii: WPST Facebook
Appendix iv: PR Group 4 Twitter
Appendix v: Press Release
Appendix vi: Event Details
In Class Survey:
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THE SOCIAL MEDIA REVOLUTION
SOCIAL MEDIA AND CRISIS MANAGEMENT
