Sunday, November 15, 2009

Social Media (Week 7) November 13, 2009

Social media is a very important way for WPST to reach their fans. It is also a way for the station to acquire listeners from around the world. They are able to receive instant feedback from their listeners and use this on the air. They use their website, DJ blogs, Twitter, Facebook and Youtube. Take a look below at some information about their social media!

Web 2.0
WPST's website is a complete interactive website. Not only is there sections for e-news and weather, but there are interactive sections for WPST listeners such as chat, web cam, the loyal listeners club and PST mobile. The website is focused on having music for their listeners. There is a live lounge, an on-demand audio and numerous videos available to watch. The website is considered a 2.0 website since it is not only information but graphics, videos and audio.

Watch live video from 94.5 PST/WPST Studio Cam on Justin.tv

Blogs
WPST's website also allow their listeners to follow their favorite DJ's Blog entries in which they describe events or comments about any topic.They also post and share pictures related to their topic discussed in their blogs in order to make it more creative and less boring. DJ's Blogs can be found WPST's website inside each DJ's page. Every reader have the option of expressing their reactions by clicking on the three given options of:funny,interesting or cool. They can also simply post their comments, and by doing this the DJ have the chance to interact back and forth with his or her listeners.

Twitter
Twitter is a great public relations tool for WPST. The station has the ability to sign onto their Twitter account, updating their statuses throughout the day for all of their fans. For example, on November 13th they signed on to let people know that they would be giving away free passes to PST's midnight showing of "New Moon" and the different things that they would be talking about that day encouraging people to call in at certain times to give their opinions. In addition, the DJs have the opportunity to sign onto the Twitter account everyday while they're on the air. On this particular day, for example, Newman signed on and asked for people's opinions on which honking style is correct with a link to his blog where he described different types of honks. They also update their Twitter account everyday at 4:00pm to give their fans the PST Mobile EBuzz which is a text they send about the entertainment buzz of that day.

Facebook
WPST uses and maintains their own Facebook account with fans and friends who write and post to their main wall. Just as they do with their Twitter account, WPST updates their Facebook status at around 4pm everyday with PST mobile ebuzz. Radio station DJ Matt Sneed has his account linked in with other Facebook users and he also spreads the word to fellow Facebook friends. Keeping this sort of interaction with fans lets WPST remain loyal to its listeners and the relationship is strengthened. More people around the area will listen in and look for Facebook messages from different DJ's and will feel a connection with each one of them.

Youtube
WPST has their own Youtube channel. They have over 90 uploads including interviews, live performances and DJ made videos. Yotube channels allow for fans to subscribe and comment on different things that the station is doing on the channel. It is a great way to "put a face" to the DJ's and the different things the station is doing or promoting. We encourage everyone to check this tool out, it is very interesting and very diffrent.

So in conclusion, social media plays a major role within WPST. Social Media is their way to reach thier fans and to get their name out their. WPST uses almost all of the social media tools that are used today around the nation, the major ones at least. This seperates them from the rest, because not all radio stations have these tools just yet. WPST is on top of thier game, and is doing their best to promote thier company and reach all of their listeners!

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