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Over the duration of the next two months, our group will study the radio station 94.5 WPST "Number 1 for variety".
As a group we decided to cover 94.5 WPST because radio is one of the biggest types of Media today. Everyone enjoys music, and WPST offers a wide variety of all types of music for everyone to listen to. Not only does WPST cover all genres of music, but they also cover the weather, news, gossip, and traffic warnings. WSPT relays all information and music that the public is interested in and wants to hear. They interact with their fans with games over the air and they encourage listeners to chime in (609) 248-WPST. WPST is actively involved within the community and sponsors countless organizations. WPST is local to us, as they are based out of Princeton, New Jersey. Their target audience’s include Philadelphia and New Jersey.
While WPST targets audiences throughout the Philadelphia and New Jersey areas, they also target a variety of different age groups. WPST is known for their variety and because of this, we have learned as a group that many people listen to this station while they are at work which targets an older crowd. However, we have also learned that there is a much younger crowd that listens to this station. Because WPST plays a variety of hit music, they tend to play songs by The Jonas Brothers and other groups that attract a much younger crowd. As a group, we are going to follow the songs that this station plays and we are going to pay close attention to how WPST manages to keep such a variety of age groups tuning into them every day. Aside from paying close attention to the music, we are also going to follow the different events that WPST does every week. We want to see how each event attracts different age groups to keep their variety of listeners.
We are going to cover all aspects of the station. Our group plans on following WPST through Twitter, Facebook and Myspace,which are ways the station uses to reach the public when they are not on the air. If you take a look on WPST's home page they actually have a live feed for thier Twitter account, for those of you that do not have an account and would like to follow them. We will look at the station's competitors and see what the competitors are trying to do to one step WPST. We will also track and analyze WSPT's steps to out-do their competitors. This not only includes music on the radio, but their live events, contests, concerts, and listener interaction. WPST has live bands and singers in their studio weekly; you can access live views of these discussions and concerts right on their web page. We plan on learning the history of the station and how it has evolved to be the station they have become today.
As a group we plan on visiting the radio station and looking into their Public Relations practices. We may attend local events and may even place calls into the radio station on the air. As a group we would like to explore all aspects of WPST's Public Relations and how they are reaching out into the community, along with their event planning and much more.
Feel free to listen live to their radio station on 94.5 or access their web page for live looks at concerts and other interviews.
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