Demographics and Events (Week 2) October 9, 2009

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For this weekly edition of the Group 4 blog we have looked further into 94.5 PST. We have asked Rider and TCNJ students as well as other local college students whether they listen to the radio station or not. Their responses were fairly similar with the common answer being that the radio station appealed more to younger audiences, as well as some older demographics, mainly older individuals who listen to the radio while at work. Our group has also called the station to try and find out which demographics they try to target, and they said that they have a large range of people that they try to reach out to. The listeners were from all across different age groups and they try to target the most amount of listeners possible, due to the pop music that they play. College students tend not to fall in these categories because there are a range of options for them to get their music. Technology is a huge factor for the changing demographics in radio listeners, and it will continue to change as certain technology improves and becomes more mainstream. Ipods, Limewire, and Satellite radio are major factors for changing demographics. To try and appease Iphone users, they offer applications for users to be able to listen to their station on the go so that they are always connected.

While personally getting in contact with PST, we were given the opportunity to learn how exactly the station keeps their listeners tuning in. Considering their listeners are anywhere from young teens to older adults in the work place, they have to take part in many different events to keep their listeners interested. Although they play a variety of music, including music from the 70's and 80's for the enjoyment of their older listeners, they also take part in broadcast promotional events where they come in personal contact with their fans. Our group was able to learn of some of the examples of specific events that PST takes part in. To target the younger crowd, aside from playing music that is popular to them, they also attend concerts of young teen’s favorite bands. For example, this past summer PST made an appearance at a concert for The Jonas Brothers. Being at this concert was great PR for PST with their younger audience. There were many young teenagers there and because PST was there to enjoy the concert and give out prizes to fans they were positively promoting themselves to their younger audience. To target their older fans, PST takes part in an event that takes place every other Wednesday called the Parking Lot Pig-Out. Workers from any company or organization have the ability to apply for this event on the PST website, and every other Wednesday a different company wins. The Parking Lot Pig-Out is when PST goes to someone's job and cooks lunch for them out in their parking lot. They cook burgers and hotdogs, and everything is cooked by one of their DJs, Tom Shinn. Tony Henry, their promotions director, also attends these pig-outs every other week and plays games with the people working and gives them the opportunity to win other great prizes. As our group was learning of these events, we were invited to attend one. PST invited us to come to any event and see how they take part in PR and promoting themselves positively to their fans. Our group is looking forward to attending an event with PST.

94.5 WPST is a proud sponsor of many organizations and foundations, but this month importantly they are helping raise money for the Susan G. Komen for the Cure Foundation. 94.5 WPST has even made their sponsorship known by changing their logo colors for the month of October to all pink. WSPT is selling t-shirts for $10 and all of the proceeds are going to this foundation. They are also offering a "PST code" for the Shady Brook Farm's Halloween Horrorfest, which will donate 20% of the ticket price for ever code that is submitted while buying tickets. This is just one organization that WPST 94.5 is known for helping with, within our community.

WPST 94.5 covers different events ever week, almost every day of the week they are out promoting their radio station and giving away free prizes. WPST is at KatManDu weekly, located right here in Trenton, NJ. Almost every day there are events going on, take a look at events near you! These events are all ways that WPST is stepping out into the community and promoting themselves through Public Relations. By, helping out these good causes not only are they helping people that need it, they are also promoting their radio station at the same time!

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