To take a break from the information only regarding 94.5, we will focus on Nassau Broadcasting Partners, L.P. this week. Nassau Broadcasting Partners owns WPST along with a handful of other radio stations along the East Coast. They currently operate stations in New Jersey, Pennsylvania, Maine, New Hampshire, Vermont, Massachusetts and Maryland. Nassau is quoted to have signals currently covering approximately 8.1 million people across the East Coast. Not only do they operate all of these companies across the coast, but they help operate WPST, located right here in Princeton. Nassau Broadcasting Partners is also located right here in Princeton; both WPST and Nassau are local companies to our community. Founder, Herbert W. Hobler of Nassau Broadcasting Partners was a graduate of Princeton University. People and community are the main focuses of Nassau. Here's a look at Nassau's mission statement by President Louis F. Mercatani:
"Our current portfolio of stations is characterized by a diversity of format, geographic location, programming, marketing, and promotions tailored to each stations target audiences."
STATION PORTFOLIO
Nassau Broadcasting Portfolio presents a diversity of AM and FM frequencies in order to satisfy their locals and national marketers needs.Their current objective is to make their clients increase their investments by advertising their companies throughout the East Coast.
Number of Nassau Broadcasting Stations in the East Coast
Maine: 11 Stations
Maryland: 3 Stations
Massachusetts: 4 stations
New Hampshire: 10 stations
New Jersey: 2 Stations (WPST)
Pennsylvania: 7 stations
Vermont: 12 stations
Nassau Broadcasting Radio Stations offer different music genres and formats such as classic hits, country hits, classic rock, classical, Hot AC, Inspirational, talk, ESPN Sports, religious, and adult contemporary.
PRESS CENTER
Within the Nassau Broadcasting website they have news releases about all of their events that they participate in with all of the radio stations they own. Some of the press releases include events such as food drives and folk festivals with 106.3, a holiday food drive with 101.5, and an online auction with 99.9. They also have many press releases about their events with 94.5 PST. Some of those events include their annual freedom festival and their annual coats for kids drive. Each press release discusses the time and place of the event and the different activities that people were able to take part in. Their press center is a great form of public relations because it shows their involvement with all of their radio stations.
NASSAU HOLDINGS, INC.
Nassau Broadcasting is owned by Nassau Holdings, INC. Nassau Holdings is a diverse holding company that is located in Princeton, New Jersey. They manage predominately in four different areas: Media and Communications, Real Estate, Marine Services and Food Services. In Media and Communications, Nassau Holdings manages Nassau Broadcasting as well as Nassau Journals, LLC. Louis F. Mercatanti, Jr. is also the owner of Nassau Holdings, INC.
When first opening Nassau Braoadcasting INC.'s official website page, they blatantly advertise their own advertising tools. Their main page says "Advertise With Us," and underneath allows you to choose which region you want to advertise with, each region being linked to a different page you are then directed to to further complete the advertisement process. They encourage your participation and help with advertising in their version of a professional "thank you" letter, addressing that the advertisements posted allow their business to grow and prosper, as well as supply the general public with the radio stations that they love. Their main goal is to keep expanding their business and giving the public what they want, via radio and such, and while they're promoting themselves, they allow the credit to fall on their supporters; they spend the majority of their thanking to the companies and explain that helping Nassau will also greatly benefit the advertisers companies as well.
A statement from their letter:
"Nassau ensures that our Account Managers have available to them all of the state-of-the-art information, research and digital production technology required to develop highly successful marketing and promotional campaigns for our clients."
So, they take into account their technological advantages and strengths, while still encouraging and helping other companies as well. Besides the great deal of advertisement information that essentially keeps the company running, Nassau also runs a slideshow of all of their radio stations that they own on top, displaying all the areas they broadcast to. This is an excellent example of PR at work: they are both promoting themselves, while making other companies feel confident in their services and confident with using Nassau's company to broadcast their companies advertisements. Overall, it is a smart and professional way for them to disperse other companies names out to the multimedia world through social media. Just follow the link!
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